Here’s a fun fact: Your child’s college application is likely to get just 12 -to- 20 minutes of attention once it reaches the College Admissions office.

So, can you guess what happens when the people who will read your child’s college application actually already ‘know’ your child?

Answer: they’re likely to have a much harder time saying ‘no’ to your child.

Here’s why.

In this incredible age of technology, your child is but one click away from filing multiple college admissions applications. But a college admissions office (the recipient of all those applications) is actually comprised of…wait for it…college admissions people.

And as people, they face pressure, they have Admit Rates and Yield goals to meet.*

They compete for your child’s affection against other people like them.  And they are capable of making people-like (read: emotional) decisions.

We often say that if they get to ‘know’ your child, it’s a bit harder for them to say ‘no’ to them. Kind of like life.

That’s the human element, but the fact is all colleges love students who demonstrate interest, so much so that they track it.

Why?

Well, there’s a business component… The Yield Factor.

*Yield is the percentage of students who are accepted to a particular college/university who actually matriculate (or attend) that particular college/university. It’s a metric that is part of the Rankings calculus. The higher the yield the better.

It’s one reason for the emphasis on binding Early Decision at some schools. And yield is why schools are so closely tracking student interest – an engaged student who has stopped by the booth at the college fair, visited, called, liked, followed, is more likely to say ‘yes.’

Yield is also one of the reasons that we’re sticklers for keeping our students’ lists to a reasonable number of schools. ‘Yield management’ is a very important, very effective ‘negotiating’ tactic when appealing a financial aid offer.

Now, Here’s What This Means in Plain English and Why It Matters To You…

When an admissions officer can connect the applicant’s name to a face and a voice, it brings depth and dimension to the candidate. We have personally witnessed times where personal contact has converted a borderline candidate to a front-runner and/or a front-runner with a poor financial aid offer to a recipient of an ‘institutional grant’ at the 11th hour.

– Demonstrating interest takes many forms and has many benefits. It allows us to work with our children on often-overlooked (but critical) grown-up and real-world life skills. Things like reading and responding to email, contacting/speaking to adults by PHONE, shaking hands, holding a two-way conversations, making appropriate eye contact, managing time, etc…all of these count when it comes to colleges choosing your child.

– And summer, when your child is not under academic pressure, is one of the best times to work on these skills and on your child’s college engagement strategy.

Which is why this month’s June Action Plan for our Charter Club members and the tools provided are all about how to help your child appropriately demonstrate interest.

Our June Action Plan in our member Clubhouse includes:
– materials, checklists and lessons on How To Get The Most Out of A Campus Visit
– What To Do/SAY/ASK when you meet an Admissions Officer
– How To Use Social Media the Right Way (for college and for life)… and much more.

You can download the Guides and sign up to join the live coaching call on June 20th in the private member area (log in here).  Don’t feel like logging in? An email with a PDF version of these guides and tools will be sent out to members and clients.

Not yet a Your College Concierge Member?  What are you waiting for?  You can go here to join RISK FREE and gain instant access to this month’s lessons, live coaching, our list building tools and Cost calculators.

Hope to see you in the Member area soon.

– Peter and Jill Ratzan

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